Ein wissenschaftliches Projekt zur Glaubwürdigkeit digitaler Kommunikation   
       
Was hier
gesammelt wird:
 
Research Report

How Do People Evaluate a Web Site's Credibility?
Results from a Large Study
 
 
  • Bibliografie
  • Abstracts
  • Weblinks
  • Kommunikationsmodell
  • Theologische Aspekte
 

(Mostly) evidence-based articles on Web credibility: webcredibility.org


   

Persuasive Technology
Using Computers to Change What We Think and Do

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

“Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. In this thought-provoking book, based on nine years of research, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

 
       
       
Ulf Grüner, Hamburg - Dienstag, 15 März, 2005 --- Kontakt/Mail