Using Computers to Change What We Think and Do
Can computers change what you think and do? Can they motivate you
to stop smoking, persuade you to buy insurance, or convince you to
join the Army?
“Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive
Technology Lab at Stanford University. In this thought-provoking book,
based on nine years of research, Dr. Fogg reveals how Web sites, software
applications, and mobile devices can be used to change people’s attitudes
and behavior. Technology designers, marketers, researchers, consumers—anyone
who wants to leverage or simply understand the persuasive power of interactive
technology—will appreciate the compelling insights and illuminating
examples found inside.